The world of branding is a deadline driven business. In our 38 years, I’ve never seen my agency or agency staff miss an important hard deadline. I’ve seen art directors work overnight. I’ve seen creatives (and have been one) who’ve put in evenings and weekends to get it done. In the business, with a positive philosophy and a passion for perfection among your teams, it’s a mindset fact: the work will get done, and done on time.
Enter the Autism Society of Southeastern Wisconsin (ASSEW), an Outlier Brands (OB) client for almost two years. This past December, Outlier learned that ASSEW was terminating its relationship with its national sponsor, the Autism Society of America based on a number of conflicting factors.
The kicker? ASSEW noted that OB had less than 60 days to concept, create, produce, deliver and legalize an entirely new brand — one that included a new brand name, brand mark, brand promise, brand story, brand colors, transitional video, web, e-marketing, social, print, PR and United States Patent & Trademark Office initial approval.
On February 5, 2025, Outlier Brands introduced the world to a whole new Autism Spectrum services and support organization: Autism United of Wisconsin. With Autism United, we were able to land a brand name that was both national and local in scope. Our stylized logo took the current “infinity symbol” commonly used in the neurodivergent world and made it both distinctive and unique. Our brand promise — Together. Today. Tomorrow — checked every box on the creative brief. And on. And on.
We’ve served hundreds of clients across the country in 12 unique specialties and achieved more than 1,000 awards and accolades in our history, powered by 60-plus in-house branding, marketing, digital, social and more.
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Got a few weeks to get it done (although longer lead times are most welcome)?
