Storytelling is an essential component of every brand. But there’s something more moving and motivating that Outlier Brands understands. That’s the power of storypainting. We paint your brand with the color of words, the rhythm of syntax, the tone and tenor of prose, taking something verbal and making it visual. Doing so, we transport your consumers to the emotions of want and desire — and motivate them to act. Let’s paint your story.
CAPABILITIES
CAPABILITIES
01
BRAND STORYPAINTING
Every brand has a story to tell and to paint. But many brands don’t know that or, if they do, they don’t understand how to articulate it. Outlier Brands does. Your brand story must above all else, be true. True to history, true to you, true to how you do business and what you stand for (or against). Stories can be brand global, or project specific. Let’s create yours.
Global Brand
Project or Initiative Specific
Historical, Legend, Thematic
Naming if New
Iconography & Logo
Brand Story
Brand Anthem
Brand Promise
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CONTENT STORYPAINTING
Although your brand may have its one true story, there are countless ways to articulate it to engage and even activate audiences. That includes both internal audiences (who must know your story and be able to tell it, reflect it and live it) as well as your many external audiences, just ready to read, hear and watch what you have to say.
Editorial – Short or Long Format
Blog
Print Magazine
E-Magazine
E-Marketing
Social Media
Photography
Video
Internal Ambassadors Stories
External Audience Stories
Public and Media Relations
Partnerships
