There are as many ways to tell your brand’s stories as there are stories to tell. Social, online and print stories told by you or by others, about you — creating legions of passionate brand ambassadors as they’re liked, loved and shared. The art of storytelling is the story of every successful brand.
Every brand has a story to tell. But many brands don’t know that or, if they do, they don’t understand how to articulate it. Outlier Brands does. Your brand story must above all else, be true. True to history, true to you, true to how you do business and what you stand for (or against). Stories can be brand global, or project specific. Let’s create yours.
Project or Initiative Specific
Historical, Legend, Thematic
Naming if New
Iconography & Logo
Although your brand may have its one true story, there are countless ways to articulate it to engage and even activate audiences. That includes both internal audiences (who must know your story and be able to tell it, reflect it and live it) as well as your many external audiences, just ready to read, hear and watch what you have to say.
Editorial – Short or Long Format
Internal Ambassadors Stories
External Audience Stories
Public and Media Relations