Meet Our Executive Management Team

Founded way back in the days where three-martini lunches were still a thing, Outlier Brands today brings 36 years of experience, expertise and excellence to your benefit. And although we’re getting older, we make it our business and mantra to get smarter every single day.

Milissa Sprecher | CEO | Principal Photographer
Milissa is Chief Executive Officer and Chief Financial Officer for Outlier Brands, managing the agency’s financial and personnel matters. An accomplished photographer specializing in people, travel, food and architecture, her work as been featured on The Today Show, COASTE and Coastal Living magazines, the cover of the Sanibel Captiva Chamber of Commerce Visitor Guide, and has been recognized with numerous ADDY awards. She has over 20 years experience in the advertising industry, both in sales and creative, and graduated from the University of Wisconsin in Advertising.

John Sprecher | Founder | Chief Creative Officer
In 33 years under his leadership, Outlier Brands has been recognized by 1,000-plus awards — with more than 450 travel, tourism and destination marketing awards including two HSMAI Platinum “Best of Show” awards; four VISIT FLORIDA Flagler awards; seven consecutive years (2007-2013) “top creative agency” in Southwest Florida; numerous media praise, including Wall Street Journal, Adweek, Graphis, Print and more; plus highlighted praise in major university level hospitality marketing and business textbooks. John holds a B.A. in English and M.A. in Creative Writing from the University of Wisconsin (Milwaukee).

James Shulkin | Senior Vice President | Chief Brand Officer – Healthcare
James Shulkin serves as Senior Vice President and Chief Brand Officer for all Outlier Brands healthcare clients. For 30-plus years, James has excelled in various senior-level marketing roles for healthcare providers, leading both in-house teams and agencies to success in virtually all forms of marketing, branding, market research, creative, social media, public relations and special events — winning more than 75 awards in the process for excellence. He is the recipient of a “lifetime achievement award” from Wisconsin’s healthcare marketing organization.

Brandon Sherwood | Vice President | Interactive Director
Brandon is both the creative and programming mind behind the agency’s numerous award-winning websites. Proficient in a variety of program platforms, he excels at creating bold web statements for brands that deliver superior user experience, traffic generation, search engine ranking, e-commerce, data collection, brand activation and bottom line ROAS. In addition, Brandon manages the agency’s robust e-marketing campaigns and video brand experiences. Brandon graduated from Rasmussen College with a B.S. in Game and Simulation Programming.

Teddy Tedford | Vice President | Creative Director
Teddy brings more than 10 years of multi-media creative direction, art direction, brand design, web design and graphics excellence to Outlier Brands. With both agency and ownership experience, Teddy understands how positive, proactive relationships with clients can create amazing, award-winning work that (even more importantly) meets and exceeds expectations and KPIs for success. Teddy is a graduate of the State University of New York and yes, he rocks his helmet.

Eric Sprecher | Social Media Manager
Eric is a talented, multi-faceted writer and outstanding, creative social media manager for Outlier Brands. With extended expertise as social media leader with three brands (one national) as well as agency experience, Eric excels at creating campaigns that generate outstanding reach, engagement and action. Eric’s stellar writing chops are also brand-building via blogs, video and public relations. Eric attended Florida Gulf Coast University and is currently rocking the prestigious University of Iowa Writers’ Workshop.

Amberly Bucci | Digital Strategy Director
Amberly Bucci is an award-winning Digital Marketer with over 16 years of experience empowering 500+ businesses to thrive online. With a passion for the hospitality and tourism industry, she has worked with renowned names such as Walt Disney World, Marriott, Hilton, Six Flags, and Margaritaville to name a few.

Recognized for her SEO and Social Media Marketing expertise, she has won national awards for her creative campaigns and impactful results. Alongside her client work, Amberly serves as a Marketing Instructor at SCF and DMACC colleges, committed to educating others on the latest trends in marketing. Her positive energy inspires those around her. When not working, you can find her enjoying international cuisine, travel (especially to the Caribbean), beach days, comedy clubs, and live music!

Awards & Recognition

The recognition is for our clients and embodies their success.

We focus on strategic brilliance and creative passion, and our success takes care of itself.

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