outlier brands social media is like super bowlThe power of social media to connect a consumer brand to its audiences, to keep them engaged, to bond loyalty and ultimately, to create an action — click to subscribe, click to learn more, click to purchase — may not be as obvious to every marketer as you’d think.

Take a deep dive into your organic social media plan, strategies and tactics. What does your eye test tell you?

SUPER BOWL CHAMPIONS AND MVP (MOST VALUABLE PLAN)

Your organic social media is plain awesome — offense, defense and special teams, so to speak. Your brand is well established among the many social platforms that influence your target consumers (while avoiding those that aren’t relevant). Your posts show:

  • A healthy, robust, engaging mix of hero products or services, including images, links and even shop if it’s pertinent
  • Offers, events, news and other sales and marketing posts that drive consumers to your various web landing pages
  • Videos, videos and videos
  • Efforts to build your follower base via welcomes and incentives
  • Blogs and if appropriate, podcasts
  • Occasional light, fun, escapism posts that merely serve to engage and entertain

Clearly, you and your team understand that social media can and should be one of the top drivers of traffic to your web, generating inquiries and sales in the process.

YOU HAVE A WINNING RECORD, BUT…

Your organic social media strategies and tactics are good, not great:

  • You’re missing some key opportunities to create strong, effective, sales churning web traffic
  • You’re either selling too much, or not selling enough, which in either case can hurt your revenue generation
  • Your engagement is poor when measured by traffic, views, commentary or clicks
  • Maybe you’re even missing or overlooking new opportunities as they evolve (videos, podcasts, TikTok for business anyone?)

TIME TO FIRE THE COACH AND GM

Your current social media sucks. It doesn’t respect any of the cornerstones of a Super Bowl winning organic social plan, and it’s easy to spot:

  • Poor branding on social pages
  • Poor imagery
  • Poor information
  • No traffic building strategy or tactics
  • Lousy, low-number engagement, reactions, actions and shares (when compared to your total audience)
  • Few or no videos
  • Few or no podcasts
  • Few or no blogs
  • Too many posts
  • Too few posts
  • Nothing but sales
  • Nothing but feel good nonsense

If you’re not sure where your team lands, ask your interactive and social media pros to provide a year-over-year metrics report on web traffic (specifically organic social) as well as social engagement. You’ll quickly see if you’re a champ, a winner or a loser. And if you’re not Super Bowl bound, call on John Sprecher, Amberly Bucci and Eric Sprecher at Outlier Brands here and now.

John Sprecher Outlier Brands special kids now I know inc.

Johnny Sprecher is Founder and Chief Creative Officer for Outlier Brands. Outlier Brands is a 30-something-years-smart integrated brand activation agency with hundreds of success stories and more than 1,000 awards in our history. We’re hyper-specialists in hospitality, tourism, lodging, dining, entertainment, fitness, healthcare, attractions, finance and cause marketing. Contact us here.

Categories: Branding
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