There are many vacation rentals to choose from on the islands of Sanibel and Captiva, Florida. Each property owner either chooses a vacation rental company to list their property or self-promotes. What this means for the vacationer is a lot of different websites to search through to find the perfect rental.

Wouldn’t it be great to share what you’re looking for with a community that’s able to help pair your needs with available vacation rentals? And, wouldn’t it be even greater if the community leader was able to harness those inquiries into future leads that are actively interested in hearing about upcoming booking availability?

That’s where we leveraged social media communities to organically grow a Facebook group of over 7,500 members and counting that can post their vacation rental needs at any time — while the vacation rental company’s team and participating property owners can exclusively promote their available rentals to this “captive audience.” Bonus: this value-driven social community has added more than 4,000 actively engaged subscribers to the client’s digital marketing campaigns.