Gulf Coast Management Group was originally a property management company. Once acquired, the new ownership sought a way to more clearly articulate exactly what type of management services they provide at first impression, while also adding their new real estate buying and selling services They enlisted us to retain certain aspects of the existing brand identity that they had become known for — homes in front of the sun. With that, we evolved Gulf Coast Management Group into Gulf Coast Realty and Property Management, along with a new look that signified a modern evolution of their brand and services. We secured a new website domain that transitioned them from the elusive GCMG.Biz to NaplesFloridaRealty.com.