On September 28, 2022, Hurricane Ian ravished the tourism-driven islands of Sanibel and Captiva, Florida leaving it a nationally declared major disaster area and displacing thousands of residents and business owners. Sanibel Captiva Island Vacations was desperate to help meet the need of on-island housing to expedite the recovery efforts by disaster recovery crews, business owners and residents on Sanibel and Captiva Island.

With what started as a social media rally cry reaching an amazing 1.5 million people, the brand received a cover story with local and regional attention for its heroic efforts to combine forces with its sister-brand ‘Tween Waters Island Resort & Spa — to redirect vacation marketing to emergency property management and marketing, placing hurricane recovery workforces in comfort-centric accommodations.