It’s the most wonderful time of the year.

No, we’re not talking about the gift-giving holidays just around the corner, though they are very much wonderful. We’re talking awards.

In our case, those are the Hospitality Sales & Marketing Association’s annual Adrian Awards. This year, we’ve added to our trophy shelf with a Bronze Adrian Award for our tremendous multi-media branding work for attraction client Sanibel Sea School, part of Sanibel-Captiva Conservation Foundation. More than 800 entries from 26 countries were submitted.

Take a deeper dive into this cool campaign here. The campaign was funded by the Lee County Tourist Development Counci’s Attractions Marketing grant program, which provides financial assistance to not-for-profit attractions organizations to enhance the visitor experience and encourage repeat visitations.

Sanibel Sea School’s accolade joins more than 300 Adrian Awards we’ve been honored with over the years — including two international Platinum Best of Shows along with just about every branding, marketing and sales strategy you can imagine (and a few seriously outside the box).

The SSS campaign featured creative messaging in video, social, web and e-marketing, and included staff, students, parents and supporters. “We’re delighted that an expert, prestigious group such as HSMAI chose to recognize Sanibel Sea School,” notes John Sprecher, Founder of Outlier Brands. “But kudos to our client and our client’s team. As the old advertising adage goes, great clients get great work.”

“The Outlier team always goes the extra mile to bring tech-savvy solutions that capture and propel our brands in fresh and exciting ways,” adds Barbara Linstrom, Sanibel-Captiva Conservation Foundation Communications Director. “Awards like this share that opinion with the world.”

About Outlier Brands
Outlier Brands is a 38-year-smart, multi-media brand activation agency serving travel, destination, hospitality, tourism, healthcare, food, beverage, fitness, recreation, entertainment, cause-based and other business-to-consumer category leaders Outlier Brands services brands across the United States and Caribbean.

Each day there’s a world of opportunities to differentiate your brand. A new idea to explore. A brand staple ready for a fresh perspective. An evolution hibernating just underneath the surface. A chance to step out, above and beyond your competition and category to position your brand as distinctive from the rest — to be the Outlier. Getting there starts here.

To learn how your organization or company can profit with Outlier Brands, contact John Sprecher via email here or visit our web here.

Categories: Branding
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