For many brands — like hospitality, entertainment, culinary, fitness, recreation and more — social media is (or should be) a well-loved hammer in your marketing toolbox. So how much traffic does your social media drive to your web? Or unfortunately, how little?

Outlier Brands has proven again and again that social media is a core revenue generator for marketers that fuel and feed their brands via web. By creating engagement and excitement via promotions, news, sales and events messaging (there are more), Outlier Brands Social often delivers 25% to 33% of all inbound web traffic, generating hundreds of thousands of visitors, and millions of dollars of revenue annually.

Sanibel Sea School, among the most popular attractions in Southwest Florida, had a modest budget with great expectations. The goal? Generate interest, engagement and action among a specific target (families) within a specific geography (three counties).

Armed with creative clout and media smarts, Outlier created a multi-message social media campaign across a three-month sales window featuring both paid and organic efforts — resulting in an amazing 2,000% plus growth in consumer visits to a campaign-specific landing page.

We have a secret and we’re spilling the beans — but just a little, because it’s our secret. One often overlooked social media strategy is Facebook Groups. Anyone can create a group for just about any legitimate interest. At Outlier Brands, we’ve created groups for destinations, culinary, real estate, vacation rentals, pet owners, photography and more.

With groups, you can create your own campaigns without competition. Bonus: you can establish your group in a way that captures e-data, for future remarketing. But you have to be very smart with management and messaging, or you’ll fail. That’s the secret sauce that we at Outlier Brands know how to apply…just right.