Aspirational Storypainting
A Higher Degree of Caring.
Why does someone want to be a nurse? The most common thread, of course, is a passion to care. But perhaps not surprising, aspiring nurses are as diverse in their motivations as they are as humans.
That was the eureka moment discovered in student focus groups for Belling College of Nursing — an affiliate of Bellin Health, for more than 130 years among the most honored health care systems in the Midwest. And out of that research an aspirational storypainting campaign took shape, as students identified some serious, some practical, some funny and all, truly honest reasons for their pursuit.
Amazing Dreams. Amazingly Shared.
The outcome? A multi-award winning campaign that uniquely shared the stories of 10 students and their many heart-felt inspirations to serve — with amazing reactions and results.
Amazing Dreams. Amazingly Shared.
The outcome? A multi-award winning campaign that uniquely shared the stories of 10 students and their many heart-felt inspirations to serve — with amazing reactions and results.