Ambassador Storypainting

The Power of Positive Outcomes.

With major metropolitan markets — along with major healthcare networks — just 30-some miles to the east and west, Fort Healthcare in Wisconsin long struggled to legitimize its high qualities of technology and care for patients with a choice to go here, go there, or stay local.

Ultimately, three generations of the healthcare system’s highly successful “Caring for Life” campaign landed on real stories of real patients — not actors — to emotionally connect and convey their endorsement of Fort HealthCare.

Best in its Primary and Secondary Markets. Best in Show.

More than 40 patients participate as non-paid ambassadors. Positive perception shows significant improvement. Market share increases. Revenues grow. Plus the campaign is praised via ADWEEK, HealthLeaders Media, GE HealthCare Spotlight, National HealthCare Marketing, and ADDY Awards – including ADDY “Best of Show.”

Hover over the street display… Let’s Do This.