Today more than ever, consumers — in greatest numbers, adults 18 to 40 years of age — seek out and are drawn to brands that integrate “purpose” into their mission and organization.
While this purpose can take many forms — from aligning with a like-minded non-profit, to feeding the poor in their community, to advancing education for your employees or countless other options — the benefits are real and sizeable for your corporate health and well-being. Consider the following:
IGNITE YOUR PURPOSE, IGNITE YOUR BRAND.
-
90% of consumers would switch to brands that are purpose-driven (if price and quality are the same).
-
80% of 18- to 40-year-olds choose to purchase from companies that share their values.
-
75% of 18- to 40-year-olds would take a pay cut to work for a socially responsible company.
-
71% of consumers would pay more for socially and environmentally responsible services.
Bottom line: brands that legitimately adopt, embrace and champion a cause are more successful in creating emotional relationships with their consumers, and sales for the efforts.
PURPOSE DRIVEN FOR A COMPETITIVE ADVANTAGE.
Don’t know if you’re a purpose driven brand? Well, then you’re not. But that doesn’t mean you can’t be. Doing so, your brand will evolve into something even greater…and better.
How do you begin? Contact John Sprecher at Outlier Brands. We’re purpose driven, in our mission and in our actions. We can help you be, too.
Johnny Sprecher is Founder and Chief Marketing Officer for Outlier Brands, hyper-specialists in hospitality, destinations, attractions, economic development, culinary, entertainment, fitness, recreation, cause (purpose) marketing and a handful more business to consumer brands.
If you’ve got a need, we’d love to chat. Just reach out here.