Sanibel, FL – Eric Sprecher has been promoted to the position of Vice President & Social Media Director at Outlier Brands. The announcement was made Wednesday, September 17 by John Sprecher, chief executive officer of Outlier Brands (and his father).
Eric Sprecher has served more than five years with the agency, performing organic and paid social media, e-marketing, video marketing, copywriting, client services and analytics for Outlier Brands clients. His successes include Sanibel Captiva Beach Resorts, Sanibel Sea School, Sanibel Captiva Conservation Foundation, Autism United of Wisconsin, City of Sanibel and other consumer accounts across the U.S.
In that time, Eric has excelled among a variety of communications initiatives including: traditional on-going social media channel engagement and growth; e-marketing copywriting, art, programming and distribution; revenue generation; crisis communications (Covid 19); business interruptions (Hurricanes Ian, Helene and Milton); contests; events; employee recognition and more. His work at Outlier Brands has also won a variety of prestigious honors including Hospitality Sales & Marketing Association Awards, Visit Florida Flagler Awards, Addy Awards and Angel Awards.
Eric Sprecher attended Florida Gulf Coast University and holds an Associate’s Degree from Milwaukee Area Technical College, and participates in continuing education via the outstanding Iowa Writers’ Workshop.
“One of my great pleasures and satisfactions in life has been the opportunity to work with Eric these past years,” John Sprecher said. “To be blessed with the chance to say hello to my son every day, and participate in many successful projects for purpose-driven clients, is pretty special.”
ABOUT OUTLIER BRANDS
Outlier Brands serves hospitality, healthcare, food, beverage, fitness, entertainment, real estate and similar business-to-consumer clients across the United States and Caribbean. The agency provides more than 75 branding, marketing, advertising, web design and development, social media, e-marketing, identity, video, broadcast and other services. In 39-plus years, Outlier Brands has been honored with more than 1,000 branding, marketing, advertising, ditigal media, social media, web, video, broadcast and public relations awards — including 10 Best of Show International, Best of Show and Judges Choice awards. Additionally, the agency has received editorial praise for its work including Print Regional Design Annual, Adweek Creative Portfolios, Wall Street Journal, Crain’s Chicago Business, Healthcare Marketing, Graphis, Graphic Design, Business Journals (Chicago, Milwaukee, Tampa), Florida Trend, Florida Weekly and others.
