More than one year ago, Outlier Brands and the marketing team at Sanibel Captiva Beach Resorts landed on a unique opportunity to further connect the outstanding experiences of our resorts with not only our consumer mindsets — but their thirst buds.
Enter the concept of a branded SCBR boutique beer that reflects our client’s outstanding beachfront locations, and our client’s outstanding taste.
After months in development, a handful or more of conceptual names and numerous trademark searches, the SCBR-Outlier team created a brand that would engage the imagination and motivate the consumption of Captiva Island brew lovers everywhere: Captiva Blonde.
Outlier Brands secured the trademark and developed all packaging and promotion of Captiva Blonde. And this April, this beautiful collector’s-item, social-media-friendly container — and mighty delicious suds inside — successfully debuted at ‘Tween Waters Island Resort & Spa.
If you’re a hospitality marketer thirsting for something better out of your agency or in-house team, what’ll you have? May we suggest, Outlier Brands.